06/09/2023
With the rise of voice search technology, optimizing your eCommerce website for voice search has become crucial for driving organic traffic and increasing conversions. Voice search is changing the way people search for products online, and as an eCommerce business, it's important to adapt your SEO strategy accordingly. In this article, we will discuss how to optimize product attributes for voice search in eCommerce SEO, and provide you with actionable tips to improve your website's visibility and ranking in voice search results.
Understanding Voice Search and its Impact on eCommerce
Voice search is the method of searching the web or interacting with a device using spoken language instead of typing. With the increasing popularity of voice assistants like Amazon's Alexa, Google Assistant, and Apple's Siri, more and more people are using voice search to find information, perform tasks, and make purchases online. In fact, according to a study by ComScore, 50% of all searches will be voice searches by 2020. This shift towards voice search has significant implications for eCommerce businesses. Traditional text-based searches often consist of short, keyword-focused queries, while voice searches tend to be longer and more conversational. This means that eCommerce websites need to optimize their content and product attributes to align with the natural language used in voice searches. Let's explore some strategies to optimize product attributes for voice search in eCommerce SEO.
1. Focus on Long-Tail Keywords
When optimizing your product attributes for voice search, it's important to focus on long-tail keywords. Long- tail keywords are longer and more specific phrases that users are likely to use when conducting voice searches. Unlike shorter keywords, long-tail keywords provide more context and match the natural language used in voice queries. For example, instead of optimizing for the keyword "running shoes," you could optimize for the long-tail keyword "best running shoes for marathon training." By incorporating long-tail keywords into your product attributes, you increase the chances of appearing in voice search results and attracting relevant traffic to your eCommerce website. Conduct keyword research to identify relevant long-tail keywords that align with your products and target audience. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find long-tail keywords with high search volume and low competition. Integrate these keywords naturally into your product titles, descriptions, and attributes to improve your website's visibility in voice search results.
2. Optimize Product Titles and Descriptions for Voice Search
Product titles and descriptions play a crucial role in eCommerce SEO, and optimizing them for voice search is essential. When users perform voice searches, they often ask specific questions or provide detailed instructions. Therefore, your product titles and descriptions should provide clear and concise information that directly answers these questions. Here are some tips for optimizing product titles and descriptions for voice search: - Use natural language: Write product titles and descriptions in a conversational tone that matches the way people ask questions. Avoid using technical jargon or complex language that may confuse voice assistants. - Answer specific questions: Anticipate the questions your target audience is likely to ask and provide direct answers in your product descriptions. For example, if you sell smartphones, include information about battery life, camera quality, and storage capacity in your descriptions. - Incorporate long-tail keywords: As mentioned earlier, include relevant long-tail keywords in your product titles and descriptions to improve your visibility in voice search results. - Highlight unique selling points: Emphasize the unique features and benefits of your products in your titles and descriptions. This will help you stand out from the competition and attract voice search users who are looking for specific qualities in a product. By optimizing your product titles and descriptions for voice search, you increase the chances of your products being recommended by voice assistants and appearing in voice search results.
3. Provide Structured Data Markup for Product Attributes
Structured data markup, also known as schema markup, helps search engines understand the content on your website and display relevant information in search results. By providing structured data markup for your product attributes, you make it easier for voice assistants to retrieve and present information about your products in voice search results. There are several schema markup types that are particularly relevant for eCommerce websites, including Product, Offer, Review, and AggregateRating. These markup types allow you to provide detailed information about your products, such as price, availability, reviews, and ratings. Implement structured data markup on your product pages to enhance the visibility and appearance of your products in voice search results. Use the schema.org vocabulary and follow the guidelines provided by Google and other search engines for proper implementation. Including structured data markup for your product attributes not only improves your website's visibility in voice search results but also enhances the user experience by providing valuable information upfront.
4. Optimize for Local Search
Local search plays a significant role in eCommerce, especially for businesses with physical store locations. Voice search is often used by people who are looking for products or services near their current location. To optimize your eCommerce website for local voice search, make sure to: - Include location-specific keywords: Incorporate location-specific keywords in your product attributes, especially in titles and descriptions. For example, if you have a clothing store in New York, optimize your product titles for keywords like "New York clothing store" or "clothing store near me." - Create local landing pages: Create dedicated landing pages for each of your physical store locations. Include relevant information such as address, phone number, business hours, and customer reviews. This will help search engines understand the geographical relevance of your business and improve your visibility in local voice search results. - Optimize your Google My Business listing: Claim and optimize your Google My Business listing to ensure that your business information is accurate and up to date. Provide complete information, including your address, phone number, website, business hours, and customer reviews. This will increase your chances of appearing in voice search results for local queries. By optimizing your eCommerce website for local voice search, you can attract nearby customers who are actively looking for products or services like yours.
Conclusion
Voice search is changing the way people search for products online, and eCommerce businesses need to adapt their SEO strategies to stay competitive. By optimizing your product attributes for voice search, focusing on long-tail keywords, optimizing product titles and descriptions, providing structured data markup, and optimizing for local search, you can improve your website's visibility and attract more targeted traffic. Keep in mind that voice search is still a relatively new technology, and best practices are constantly evolving. Stay updated with the latest trends and insights in eCommerce SEO to ensure that your website remains optimized for voice search and continues to drive conversions. Implement these strategies and monitor your website's performance in voice search results. With continuous optimization and analysis, you can gain a competitive edge in voice search and position your eCommerce business for long-term success.
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