The benefits of personalized marketing in mCommerce
06/09/2023
With the rapid rise of mobile devices and the increasing popularity of online shopping, mobile commerce (mCommerce) has become a crucial aspect of any successful eCommerce strategy. As more and more consumers use their smartphones and tablets to browse and purchase products, businesses have recognized the need to optimize their websites and marketing efforts for the mobile platform.
What is mCommerce?
mCommerce refers to the buying and selling of goods and services through mobile devices. It includes activities such as browsing online stores, making purchases, and receiving personalized recommendations
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