
Branding Award
38th Annual AMA Crystal Award 2024
The Al-Futtaim Blue Loyalty Program redefined customer engagement by integrating diverse brands under a unified, data-driven loyalty ecosystem. This initiative enhanced brand affinity, maximized customer lifetime value, and drove cross-channel conversions across multiple regions. Our approach focused on AI-driven customer segmentation to create hyper-personalized experiences, ensuring seamless cross-border messaging for brand consistency. Through omnichannel engagement strategies, including in-store activations, digital marketing, and a feature-rich mobile app, we transformed customer loyalty into a powerful brand asset.
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AI-Driven Retail Innovation
MECSR MENA SILVER Award 2023
CentricDXB’s AI-powered retail transformation at Yas Mall set a new benchmark for intelligent customer engagement. By leveraging real-time behavioral analytics, we enhanced the customer experience and increased sales conversions. Smart recommendation engines delivered hyper-personalized shopping experiences, while predictive analytics optimized marketing strategies. The seamless integration of AI across digital and physical retail touchpoints created a dynamic and responsive ecosystem, making Yas Mall a leader in data-driven retail innovation.
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Website Experience Transformation
38th Annual AMA Crystal Award 2024
Yas Mall’s website was reimagined as a high-performance digital hub, designed to drive footfall and revenue growth. Our 6D Digital Transformation Framework placed user experience at the forefront, delivering optimized navigation and intuitive UX/UI for frictionless interactions. The scalable architecture ensured high-traffic performance, while innovative 3D interactive mapping provided seamless visitor guidance. The transformation positioned Yas Mall’s digital presence as an essential part of its customer engagement strategy.
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SaaS Website Personalization At Scale
HBMA Judges Choice Award
CentricDXB revolutionized B2B and B2C marketing automation with LiProspect, implementing AI-powered personalization at scale to enhance engagement and conversion rates. By leveraging behavioral tracking, we dynamically adapted user journeys in real-time, ensuring content delivery remained hyper-relevant. Automated segmentation optimized lead nurturing strategies, resulting in increased customer engagement and a seamless experience across multiple digital touchpoints.
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Corporate Website Reinvention
HBMA Award
Goody Co.’s digital transformation modernized its online presence while preserving its legacy and brand heritage. By seamlessly blending tradition with innovation, we delivered a user experience that engaged audiences across generations. Our approach focused on data-driven storytelling, intuitive UI/UX, and a seamless omnichannel experience, ensuring that Goody Co. remained relevant in an evolving digital landscape.
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SEO & AI-Powered Search Dominance
HBMA Lantern Award
Centric propelled LiProspect to the forefront of organic search dominance through SEO excellence, content strategy, and AI-driven optimization techniques. Our approach amplified brand visibility, increased inbound traffic, and maximized lead generation for LiProspect’s B2B and B2C audiences. The execution included cutting-edge keyword strategy, on-page optimization, and high-quality content marketing, solidifying LiProspect as an industry leader.
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AI-Enhanced Loyalty Ecosystem
HBMA Lantern Award
CentricDXB set a new industry standard for AI-powered loyalty programs, redefining customer engagement at Yas Mall. Our next-generation approach integrated predictive AI to deliver hyper-personalized incentives, creating a dynamic and rewarding customer experience. The seamless omnichannel integration ensured engagement across every touchpoint, while real-time behavioral insights enabled targeted, high-conversion campaigns. This transformation elevated Yas Mall’s loyalty program into a data-driven engagement powerhouse.
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