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Case Study Persona-Based Website User Behavior Analysis Enhanced UI/UX Design SEO Optimization

Digital Transformation for LiProspect

LiProspect is a unique LinkedIn Automation solution that was designed with an aim to make networking and prospecting efficient and convenient. It can help turn LinkedIn as a powerful primary outreach channel for B2B and B2C customers.

Project Tools/Technology

UI / UX
PIMCORE
SEO
Hotjar

Challenge

Low Engagement and Conversions

LiProspect was facing a tough challenge with low user engagement and conversions on its website. The single landing page wasn’t doing the trick. It offered limited information and failed to deliver the platform's unique value.

Limited Information, Limited Impact
With just one page to work with, the website wasn’t effectively communicating the value of LiProspect. Potential users weren’t getting the full picture, and the result was a lack of interest and engagement.

A Need for a Digital Makeover
To attract and keep users coming back, LiProspect needed a complete digital overhaul. The goal? To better target different market segments and user personas to deliver the value LiProspect brings to the table.

Solution

SEO Optimization
We realized that the platform needed to be optimized for the search engines so we conducted a
thorough keyword research to boost its ranking in search results.
The result was a dramatic increase in organic traffic on the website and enhanced user experience with faster loading times and a well-structured website.

Persona-Based Services
We transformed a simple automation tool into a highly customized role-based solution and tailored its services for various user-personas. LiProspect now offers customized outreach plans and tools to sales professionals, recruiters, and marketing teams according to their needs.

User Behavior Analysis
By integrating Hotjar, Centric was able to record and analyze user sessions on the old website. The insights gained from this data led to key UI/UX improvements aimed at boosting engagement and session duration.

Enhanced UI/UX Design
Centric made several strategic changes to improve the user experience, including a more intuitive navigation structure that made it easier for users to find what they needed. Moreover, we incorporated clear and compelling calls to action to guide users toward key actions, such as signing up for a free trial. We made sure that the content effectively communicated LiProspect's unique value propositions. Another drastic improvement is feature enhancements designed to encourage users to explore the platform thoroughly.

Outcome

The transformation of LiProspect's website brought about remarkable results!
The revamped website successfully communicated the full capabilities of LiProspect, making it the preferred LinkedIn automation tool for a wider audience.

Personalized User Experience
The persona-based LinkedIn automation solution provided a customized experience, addressing specific user needs and driving greater engagement.

Improved User-friendly Design
These enhancements led to a significant increase in average session time and engagement rates. 86% increase in average engagement time per session was recorded after the recent development.

Increased Website Traffic
SEO improvements resulted in greater visibility of the LiProspect website leading to more visitors and a broader reach with an incredible spike in engagement. The click-through ratio drastically improved by 82% after this major overhaul.

Higher Conversions
More users signed up for the free trial daily, boosting conversion rates by 35%.