09/01/2018
- Chatbots: Platforms like FB Messenger utilises AI and advanced language processing technologies to help brands deliver highly personalised experience to their consumers. Such an experience exerts the right amount of influence on consumers at each stage of their journey towards purchase and therefore increases conversions.
- Instagram ads: With the highest rate of engagement amongst all social channels, Instagram ads are more likely to be seen by people really interested in the product/service. Its mobile-first design lends a more appealing experience for those who prefer to complete their purchases on mobile devices.
- Facebook: Brands are using Facebook to offer holistic experience to their consumers, from discovery to purchase to post-purchase. With multiple targeting and re-targeting options available within the platform, brands have more opportunities to improve their conversion metrics.
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