06/09/2023
In today's digital age, eCommerce has become a crucial part of the retail industry. As more and more customers turn to online shopping, businesses need to ensure that their eCommerce websites are designed to provide a seamless and user-friendly experience. One aspect of eCommerce website design that can have a significant impact on user experience and sales is the implementation of effective product sorting options.
The Importance of Product Sorting Options
When customers visit an eCommerce website, they often have a specific product or category in mind. With the vast amount of products available online, it can be overwhelming for customers to navigate through all the options to find what they are looking for. This is where effective product sorting options come into play.
Product sorting options allow customers to filter and sort products based on their preferences, making it easier for them to find what they need. By providing these options, eCommerce websites can enhance the user experience and increase the chances of a successful sale.
Product sorting options can be implemented in various ways, such as sorting by price, brand, size, color, and customer ratings. These options give customers the flexibility to narrow down their search and find products that meet their specific requirements. For example, a customer looking for a dress within a certain price range can easily filter the products based on price and quickly find what they are looking for.
In addition to improving user experience, effective product sorting options can also have a positive impact on sales. By making it easier for customers to find relevant products, eCommerce websites can increase the chances of a successful conversion. When customers can quickly locate products that meet their needs, they are more likely to make a purchase.
Best Practices for Implementing Product Sorting Options
Now that we understand the importance of effective product sorting options, let's explore some best practices for implementing them in eCommerce website design.
1. Prioritize Relevant Sorting Options
When designing an eCommerce website, it's important to prioritize the most relevant sorting options. This can be determined by analyzing customer behavior and understanding the most common ways customers search for products. By focusing on the sorting options that are most frequently used by customers, eCommerce websites can streamline the search process and improve user experience.
2. Provide Multiple Sorting Options
While it's important to prioritize relevant sorting options, it's also crucial to provide multiple options for customers to choose from. Different customers have different preferences when it comes to sorting products, so offering a variety of options ensures that all customers can find what they need. Some common sorting options include price, brand, size, color, and customer ratings.
3. Include a Search Functionality
In addition to product sorting options, it's essential to include a search functionality on the eCommerce website. This allows customers to directly search for specific products or keywords, bypassing the need to navigate through the sorting options. A search bar should be prominently displayed on the website and easily accessible from any page.
4. Use Clear and Intuitive Design
When designing the product sorting options, it's important to use clear and intuitive design elements. The sorting options should be easy to locate and understand, with clear labels that indicate their purpose. Visual cues, such as arrows or icons, can also be used to guide customers in using the sorting options effectively.
Conclusion
Effective product sorting options are a crucial element of eCommerce website design. By implementing relevant and user-friendly sorting options, eCommerce websites can enhance the user experience and increase the chances of a successful sale. Prioritizing relevant sorting options, providing multiple options, including a search functionality, and using clear and intuitive design are some best practices for implementing product sorting options. By considering these best practices, businesses can improve their eCommerce websites and attract more customers.
Contact us
Spanning 8 cities worldwide and with partners in 100 more, we’re your local yet global agency.
Fancy a coffee, virtual or physical? It’s on us – let’s connect!