The benefits of MDM in achieving scalability in data-driven customer satisfaction measurement

In today's data-driven world, customer satisfaction is a crucial metric for businesses to measure and improve upon. The ability to collect, analyze, and utilize customer data effectively can significantly impact a company's success. However, managing vast amounts of customer data can be challenging, especially as organizations grow and expand.

This is where Master Data Management (MDM) comes into play. MDM is a comprehensive approach to managing and integrating data across an organization. It provides a centralized platform for storing, organizing, and governing master data