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The challenges of managing customer master data in organizations with complex hierarchies or multiple business units
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The role of customer master data management in improving customer data enrichment and augmentation
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The impact of customer master data management on customer segmentation and targeting accuracy
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The challenges of managing customer master data in organizations with decentralized data ownership
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The role of customer master data management in improving customer data cleansing and deduplication
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The impact of customer master data management on customer satisfaction measurement and analysis
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