Leverage Persona-based Content To Attract Your Potential Customers

Your website is not only about you. It’s about the visitors you want to attract, educate, and convert into leads. This is why creating the correct buyer persona is an essential step in your journey toward business excellence.

As a business owner, you can’t underestimate the significance of personalized, persona-based content strategy to attract your potential customers. It’s time to embrace the future and adapt to the ever-changing digital landscape. 

What’s A Buyer Persona?

A buyer persona is a semi-fictional representation of your target audience whom you can entice with effective, engaging content creation - based on their behaviors, needs, and wants - and marketing strategies to take the desired action. 

Persona-based Content: Statistics

Let’s share some relevant statistics highlighting the importance of utilizing persona-based content marketing to your advantage. 

• Over 35% of businesses have managed to quicken their sales cycle by using persona-based content

• Over 20% of companies have gained more leads due to effective persona-based content strategy

• Businesses leveraging persona-based content to target cold leads, (58%) have garnered more effective results as compared to warm leads (45%)

These are interesting statistics, aren’t they? They provide valuable insight into how persona-based content serves you, the business owner, and digital marketers to achieve their goals.

Persona-based Content Augments Customer Experience (CX)

Today, businesses are leveraging cutting-edge digital marketing strategies to improve user experience to gain their loyal customers’ loyalty and trust. 

Times have changed for good. Contrary to the past - when static websites were common - today, with the rise of Artificial Intelligence (AI), data analytics, and smart search engines, businesses now focus on delivering personalized and effective customer experience by delivering engaging, relevant, and persona-based content tailored to the specific needs of their customers. Thanks to the power of dynamic, real-time, and native content generation practices that entice the target audience to engage with the business offering needs-based content solutions.

5 Factors To Consider To Measure Your Website Success  

There are many factors that you, as a business owner, must consider when it comes to measuring the success of your business online. Engaging content, catchy images, effective call-to-action (CTA), click-through(CTR), and bounce rate - each one of these plays a vital role in helping you gauge if the content on your website truly resonates with your potential clients or not. 

Before we delve deeper; let’s look at different metrics that you can use to measure your website’s success. 

Call-To-Action (CTA)

The call-to-action is an integral part of your website that prompts visitors to take some kind of measurable, specific action. A high CTA conversion rate indicates that you have an effective way of encouraging people on your site to take specific, desired actions - sign up for a newsletter, or make a purchase - that may lead to higher revenue generation.

Click Through Rate (CTR)

The click-through rate (CTR) is the percentage of users who click on a particular link or CTA button. A high CTR indicates that users are interested in what you're offering and are taking the desired action. A low CTR could indicate that your CTA is not well-placed or that it's not relevant to the needs of your target audience.

You can improve your CTR by making sure your ads and landing pages are targeted to the right audience and offer good value for their money.

To calculate your CTR, simply divide the number of clicks by the number of impressions (the number of times your CTA was seen).

Cost Per Acquisition (CPA)

The cost-per-acquisition (CPA) is the amount of money you spend to acquire each new customer. A low CPA indicates that you are effectively acquiring new customers without spending too much money.

To calculate your CPA, divide your total marketing budget by the number of new customers you acquired in a given period. 

Engagement Rate

The engagement rate is an indicator of how interesting and engaging users find your website content. This could be anything from the average time spent on a page to the number of pages viewed per visit.  You can use the average time spent on a page as a good measure for this statistic - which means that people who spend less than two minutes reviewing it are unlikely to return afterwards. 

Bounce Rate

The bounce rate of your website reflects the percentage of visitors who leave without viewing any further. A high percentage indicates that you aren't providing what people are searching for and they're quickly browsing through pages, looking at each one briefly before leaving - often to go elsewhere!

Leverage The Power Of Digital Experience Engine

Your potential customers expect a personalized, relevant, and engaging digital experience. A digital experience engine is an integrated part of content marketing strategy that involves management, delivery, and optimization of persona-based content with an emphasis on contextualized digital experiences for your targeted customers.

Digital experience engine is more than just attracting visitors and educating them about your products or services. It’s a combination of procedures that help you gauge customer loyalty, trust, and satisfaction in the long run. 

It helps businesses create an engaging, suitable, and rewarding customer experience, while providing personalized, persona-based content and integrating it with relevant technology that benefits the customer throughout the journey. It also helps you to analyze real-time data and make informed decisions in connection with customer engagement and retention.

By delivering the right content to the right people at the right time, a digital experience engine can help businesses increase conversions, loyalty, and brand awareness.

Conclusion

As mentioned earlier, being a business owner, you can’t underestimate the significance of personalized, persona-based content strategy to attract your potential customers. If you want to offer a unique digital experience to your potential customers and augment your brand loyalty, a digital experience engine is your perfect bet. 

We at Centric, one of the world’s leading digital transformation agencies, are ready to help you grow your business exponentially, and get the competitive edge you deserve. We are a full-service digital transformation agency striving to assist businesses to thrive and grow their global customer base.