Exploring the use of SharePoint forms in creating and managing customer satisfaction programs
06/09/2023

SharePoint is a powerful collaboration platform that can be used for various business processes, including the creation and management of customer satisfaction programs. By utilizing SharePoint forms, organizations can streamline the collection and analysis of customer feedback, improve customer satisfaction, and make data-driven decisions to enhance their products and services.

The Benefits of SharePoint Forms

SharePoint forms provide several benefits for creating and managing customer satisfaction programs:

  • Easy data collection: SharePoint forms allow organizations to easily collect customer feedback and data. Forms can be customized to capture specific information, such as customer ratings, comments, and contact details.
  • Automation: SharePoint forms can be automated to trigger notifications and workflows based on specific responses. This automation saves time and ensures prompt follow-up on customer feedback.
  • Data analysis: SharePoint forms integrate with other SharePoint tools, such as Power BI, to enable data analysis and visualization. Organizations can gain valuable insights into customer satisfaction trends and make informed decisions based on the data.
  • Centralized data storage: SharePoint forms allow organizations to store customer feedback and data in a centralized location, making it easily accessible for analysis and reporting. This centralized storage also ensures data security and compliance with privacy regulations.

Creating SharePoint Forms for Customer Satisfaction Programs

To create SharePoint forms for customer satisfaction programs, organizations can follow these steps:

Step 1: Define the objectives and metrics

Before creating the SharePoint form, it is essential to define the objectives and metrics of the customer satisfaction program. This includes determining the key performance indicators (KPIs) to measure customer satisfaction, such as Net Promoter Score (NPS), customer loyalty, and customer retention.

Step 2: Design the form

Using SharePoint's built-in form designer or third-party form builders, organizations can design the form to capture the required information. The form should be user-friendly and intuitive to encourage customer participation. It should include fields for rating the product or service, providing comments, and collecting contact information for follow-up.

Step 3: Configure automation and workflows

SharePoint forms can be configured to automate processes and workflows based on specific responses. For example, if a customer rates a product or service below a certain threshold, an automated workflow can be triggered to notify the relevant team for immediate action. This automation ensures prompt follow-up and issue resolution.

Step 4: Integrate with data analysis tools

Integrating SharePoint forms with data analysis tools, such as Power BI, allows organizations to gain insights from the collected data. Power BI provides interactive dashboards and reports that enable visualization and analysis of customer satisfaction trends. This integration helps organizations make data-driven decisions to improve customer satisfaction.

Managing Customer Satisfaction Programs with SharePoint Forms

Once the SharePoint forms for the customer satisfaction program are created, organizations can use various SharePoint features to effectively manage and analyze the collected data:

Enterprise Content Management

SharePoint's Enterprise Content Management capabilities allow organizations to efficiently manage and organize the customer feedback data. SharePoint offers document libraries, version control, and metadata tagging to ensure the data is easily searchable and accessible. This enables organizations to track changes, collaborate on analysis, and maintain data integrity.

SharePoint For Project Management

SharePoint can be utilized for project management related to customer satisfaction programs. Organizations can create SharePoint project sites to manage tasks, milestones, and deliverables. Project teams can collaborate on analysis and action plans, ensuring that customer feedback is effectively addressed and tracked.

SharePoint Task Management

SharePoint's task management capabilities can be used to assign and track tasks related to customer satisfaction programs. Tasks can be assigned to team members, with due dates and priorities set. SharePoint's task lists provide visibility and accountability, ensuring timely completion of tasks and actions.

SharePoint Document Management

SharePoint's document management features enable organizations to store and manage documents related to customer satisfaction programs. Documents such as analysis reports, action plans, and customer communication templates can be stored in SharePoint document libraries. This central storage ensures easy access and collaboration, improving efficiency and consistency.

Conclusion

SharePoint forms are a valuable tool for creating and managing customer satisfaction programs. By leveraging SharePoint's features, organizations can collect and analyze customer feedback, automate processes, and make data-driven decisions to enhance customer satisfaction. SharePoint's integration with other tools, such as Power BI, provides additional capabilities for data analysis and visualization. With its Enterprise Content Management and project management features, SharePoint offers a comprehensive solution for managing customer satisfaction programs effectively.

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