The role of SharePoint forms in managing and tracking customer complaints and inquiries
06/09/2023

SharePoint is a powerful platform that offers a wide range of features and capabilities for managing and tracking various business processes. One area where SharePoint excels is in managing customer complaints and inquiries. By using SharePoint forms, organizations can streamline the process of capturing, tracking, and resolving customer issues. In this article, we will explore the role of SharePoint forms in managing and tracking customer complaints and inquiries.

What are SharePoint Forms?

Before we delve into the role of SharePoint forms in managing customer complaints and inquiries, let's first understand what SharePoint forms are. SharePoint forms are web-based forms that allow users to capture and store data in a structured manner. These forms can be customized to meet specific business requirements and can include various fields, such as text boxes, dropdown menus, checkboxes, and more. SharePoint forms can be created using SharePoint Designer or through the SharePoint interface itself.

The Benefits of Using SharePoint Forms for Managing Customer Complaints and Inquiries

Now that we know what SharePoint forms are, let's explore the benefits of using them for managing customer complaints and inquiries.

1. Streamlined Data Capture

SharePoint forms provide a streamlined way to capture customer complaints and inquiries. Instead of relying on email or paper-based forms, organizations can use SharePoint forms to ensure that all relevant information is captured in a structured manner. This not only reduces the chances of missing or incomplete data but also makes it easier to search and retrieve information when needed.

2. Centralized Data Storage

With SharePoint forms, all customer complaints and inquiries can be stored in a centralized location. This makes it easier for team members to access and collaborate on resolving customer issues. Instead of searching through multiple email threads or physical files, team members can simply access the SharePoint form and view all the necessary information in one place.

3. Improved Tracking and Reporting

SharePoint forms allow organizations to track and monitor the status of customer complaints and inquiries. By using SharePoint's built-in workflow capabilities, organizations can set up automated processes to assign tasks, notify team members, and escalate issues when necessary. Additionally, SharePoint forms can be integrated with reporting tools to generate insightful reports and metrics, enabling organizations to identify trends and areas for improvement.

4. Enhanced Collaboration

SharePoint forms promote collaboration among team members. Multiple users can access and update the same form simultaneously, ensuring that everyone is on the same page. Additionally, SharePoint forms can be integrated with other SharePoint features, such as discussion boards and document libraries, allowing team members to collaborate and share relevant information in real-time.

Creating SharePoint Forms for Managing Customer Complaints and Inquiries

Now that we understand the benefits of using SharePoint forms for managing customer complaints and inquiries, let's explore how to create these forms.

Step 1: Identify the Required Fields

The first step in creating a SharePoint form for managing customer complaints and inquiries is to identify the required fields. These fields will vary depending on the specific business requirements, but some common fields may include:

  • Customer name
  • Contact information
  • Date and time of complaint or inquiry
  • Description of the issue
  • Status of the complaint or inquiry
  • Assigned team member
  • Resolution details

Step 2: Create the SharePoint Form

Once the required fields have been identified, the next step is to create the SharePoint form. This can be done using SharePoint Designer or through the SharePoint interface itself. In SharePoint Designer, you can create a new form or customize an existing form template. In the SharePoint interface, you can create a new list or library and customize the form fields as needed.

Step 3: Customize the Form Layout

After creating the SharePoint form, you can customize the form layout to make it user-friendly and intuitive. You can rearrange the form fields, add labels and instructions, and apply formatting to enhance the overall user experience. Additionally, you can add validation rules to ensure that the required fields are filled out correctly.

Step 4: Set Up Workflow and Automation

To further streamline the process of managing customer complaints and inquiries, you can set up workflows and automation. For example, you can create a workflow that automatically assigns a team member to a complaint or inquiry based on predefined criteria. You can also configure email notifications to keep team members informed about the status of the complaint or inquiry.

Best Practices for Managing and Tracking Customer Complaints and Inquiries in SharePoint

To make the most out of SharePoint forms for managing and tracking customer complaints and inquiries, consider following these best practices:

1. Standardize Data Entry

Standardizing the data entry process is crucial for ensuring consistency and accuracy. Define clear guidelines and instructions for filling out the SharePoint form, and train team members on the importance of following these guidelines. This will help avoid confusion and make it easier to search and retrieve information later on.

2. Regularly Update and Review Data

Customer complaints and inquiries can evolve over time, so it's important to regularly update and review the data stored in SharePoint forms. This includes updating the status of complaints or inquiries, adding resolution details, and capturing any additional information that may be relevant. Regularly reviewing the data will help identify any bottlenecks or areas for improvement in the complaint resolution process.

3. Use SharePoint's Reporting and Analytics Features

SharePoint offers a range of reporting and analytics features that can provide valuable insights into the handling of customer complaints and inquiries. Take advantage of these features to generate reports and metrics that highlight key trends, identify recurring issues, and measure the overall effectiveness of the complaint resolution process. Use this information to drive continuous improvement and enhance customer satisfaction.

4. Integrate SharePoint Forms with Other Systems

To further streamline the complaint resolution process, consider integrating SharePoint forms with other systems and tools. For example, you can integrate SharePoint with your customer relationship management (CRM) system to automatically create new customer records or update existing records based on the information captured in the SharePoint form. This will help ensure that all relevant customer information is up to date and easily accessible.

Conclusion

SharePoint forms play a crucial role in managing and tracking customer complaints and inquiries. By using SharePoint forms, organizations can streamline the process of capturing, tracking, and resolving customer issues. With features such as streamlined data capture, centralized data storage, improved tracking and reporting, and enhanced collaboration, SharePoint forms provide a comprehensive solution for managing customer complaints and inquiries. By following best practices and leveraging SharePoint's capabilities, organizations can effectively manage customer issues and enhance customer satisfaction.

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