Project Tools/Technology
- UX / UI
Challenge
Dell, a global tech titan, stands at the forefront of innovation, empowering communities and individuals to harness technology's potential. With a vast offline customer base, the challenge was to mirror this stature online. How could Centric encapsulate Dell's ethos of innovation and translate it into a digital experience that resonates with a global audience?
Solution
Centric envisioned a strategy that seamlessly merged offline activations with online engagement. We introduced an interactive Augmented Reality game, a blend of cutting-edge technology and immersive gameplay. Set in a mall setting, the game transformed QR codes into virtual baskets on an LED screen. Players were tasked with catching falling gold coins, avoiding the red ones, all in real-time. This innovative approach not only amplified Dell's brand awareness among the youth but also fostered online virality. The game was more than just fun; it was a testament to Dell's commitment to innovation, brought to life by Centric's digital expertise.
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Centric is in the business of reshaping the future. Our groundbreaking solutions and visionary designs revolutionize industries, turning ideas into realities that captivate audiences and catapult brands to the forefront of their markets.