Goody Co Digital Transformation

GoodyCo is a food and consumer goods company headquartered in KSA. The company is dedicated to quality, innovation, and diverse food products. Since its inception, GoodyCo has become a trusted name across the Middle East, delivering high-quality food products that match every household pantry's needs. Their commitment to excellence has solidified their position as a market leader, both locally and globally.

Project Tools/Technology

Challenge

Redefining Digital Identity With a Website

Centric had to give Goody a whole new brand identity. The challenge was to align the website with GoodyCo’s updated brand guidelines, including logos, colors, and core values. Centric was required to develop a website that presents the brand pillars (Purpose, Product, People, Process) without overwhelming the users.

Balancing Content and Engagement
Goody did not want to showcase the products and categories with an e-commerce approach. The company also wanted to effectively highlight the company’s culture, history, and values to communicate the ‘People’ pillar authentically.

Technical Implementation and Uniformity
Developing a bilingual website to accommodate both English and Arabic with seamless adaptability to LTR (left-to-right) and RTL (right-to-left) formats, while maintaining consistency in product naming and images throughout the website.

Solution

A Comprehensive Website Development on PimCore

Customization and Flexibility with PimCore
Centric utilized PimCore’s high customization capabilities to align the website with GoodyCo’s new brand identity, integrating DAM for digital assets and PIMS for centralized product information management ensuring the website does not look like an e-commerce website at all. .

Strategic UI/UX and Content Design
Developed a balanced UI/UX strategy that incorporates GoodyCo’s new branding elements and implemented an SEO-focused content strategy to boost visibility and maintain brand messaging. Designed a straightforward product section that avoids e-commerce features.

Showcasing Company Culture and Engagement
Created dedicated sections for company culture, values, and history, supported by on-site employee photoshoots, and integrated live news updates and social media feeds for real-time engagement.

Implementing Multilingual Accessibility
Enabled full bilingual support (English and Arabic) by using PimCore’s flexibility, ensuring consistency in user experience for both LTR and RTL formats, while localizing content for clarity and brand integrity in both languages.

Outcome

Website Reflecting Brand Values

Improved Brand Awareness and Direct Engagement
The website was a huge success!
The website clearly presented GoodyCo’s brand pillars, enhancing brand recognition and engagement among users already familiar with GoodyCo.

Strengthened Brand Positioning and User Experience
Successfully communicated GoodyCo’s core values and brand identity through a visually appealing design. The bilingual support and cultural engagement elements attracted user trust and deeper connections, enhancing GoodyCo's overall digital presence.