Augmenting User Engagement

Users don’t buy products or services; they buy experiences fueled by online engagement. If your brand is not visible online, you’ll lose the opportunity to attract and engage potential customers. It’s that simple. Realizing the need to increase online traffic and brand visibility, Goody Culinary Solutions partnered with Centric to implement SEO best practices.

Project Tools/Technology

Pimcore
Centric C2
Semrush
Artificial Intelligence

Goody B2B Platform Journey

Where Innovation Meets Culinary Precision

Centric masterfully crafted the Goody B2B platform, "Goodycs.com" (Goody Culinary Solutions), tailored specifically for the dynamic HORECA sector. Harnessing the power of Pimcore, we ensured persona-driven content that resonates with the unique needs of the industry. Despite the challenges posed by a brand identity shift just before launch, Centric showcased its adaptability and expertise, delivering a platform that not only facilitates user registrations and cart functionalities but also introduces specialized tools for HORECA proprietors, such as the Menu Builder and Cost Analyst. Our commitment to excellence ensured that Goodycs.com stands as a testament to innovation and user-centric design. This success story culminated in a comprehensive retainer awarded to Centric, entrusting us with the ongoing management of the website and its SEO optimization. The journey continues as we delve deeper into the SEO realm in the subsequent case study.

Challenge

Attracting Users

Engaging more users on your website is imperative to attract more online traffic. Search engine visibility is vital in enhancing brand awareness. This project posed multiple challenges - from conducting an SEO audit to optimizing website performance on desktop and mobile and enhancing traffic - we had to take a proactive approach to address these challenges.

Solution

Enhancing User Engagement

Today, users want brands to provide instant solutions to their problems and prefer intent-based search. Considering this fact, we employed a comprehensive yet result-oriented SEO strategy. From conducting metadata analysis and website audit, competitor analysis, and improving URL structure, we had all the bases covered.

We used SEMRUSH, a powerful online marketing platform, to gain valuable information about competitors, the number of backlinks, the number of keywords the website is ranked for, and website load time. Using a combination of various on-page and off-page SEO tactics, we worked to enhance user engagement and improve keyword rankings for the Goody Culinary Solutions website.

Outcome

Enhancing Digital Footprint

Understanding a user’s search intent is imperative to enhance brand awareness and online visibility. Our SEO strategy has worked wonders for Goody Culinary Solutions, and the results have been phenomenal.