Visionary Voyage

In the heart of the Arabian Peninsula, Saudi Arabia unfurls its tales, ancient and new, beckoning the world to partake in its unfolding narrative. The Tourism Development Fund (TDF), birthed by the Royal Decree in June 2020, stands as a beacon, illuminating the path for foreign investments and nurturing the blossoming local sector.

Project Tools/Technology

UI/UX
Adobe Experience Manager
Centric C2

Challenge

Dance of Desires

TDF, while pivotal in spotlighting foreign investment avenues, faced the intricate task of romancing diverse investor personas. Each, from the international magnate to the local entrepreneur, brought with them unique aspirations and dreams. The challenge? To craft a digital realm that resonates with their individual heartbeats, all while echoing the grandeur of the Kingdom's Vision 2030.

Solution

Weaving Dreams into Digital

Centric, inspired by the allure of Saudi's vast deserts and rich heritage, embarked on a journey to mirror this romance digitally. Through intimate stakeholder dialogues, we delved deep into the heart of Saudi's tourism aspirations. Our canvas? A website that wasn't just functional but an embodiment of a dream.

Adobe Experience Manager became our quill, allowing us to pen intricate user journeys tailored to the whispers of each investor persona. The dance of international magnates, local tycoons, and budding entrepreneurs was choreographed with precision, ensuring each felt the embrace of Saudi's welcoming arms. Adobe Target added the finishing touches, personalizing experiences, making every interaction feel like a whispered secret between old friends.

Outcome

Renaissance

In a mere three months, a digital masterpiece was birthed. The TDF website, much like a newly penned classic, invited readers from far and wide. Investors, both local and foreign, were drawn into Saudi's embrace, contributing to a tourism renaissance and painting the next chapter of Saudi Arabia's grand tale.